Originally published: Beer & Brewer, 19 July 2022
Brick Lane has revealed the findings of its research into the state of the no and low alcohol (NoLo) category.
The craft brewery, that has a NoLo sub-brand and brews various non-alcoholic beers via contract, commissioned an Australia-wide survey of 1,000 adults who are regular consumers of alcohol. The sample was provided by consumer research panel firm Pureprofile.
The research found that 45 per cent of those surveyed regularly or occasionally consumed NoLo products, with particularly high uptake amongst younger and more active people.
