Xero, the global small business platform, today released new research which uncovers the different traits of Aussie shoppers ahead of this year’s festive season, which will be unlike any before it due to the impact of the COVID-19 pandemic.
The research reveals insights into who’s top of our gift lists, how much cash we’re willing to splash and when and where we’re planning to purchase.
The Xero survey of 1,000 respondents analysed Aussies’ Christmas shopping intentions and behaviours, and their sentiment towards purchasing from small businesses for their gifting needs, providing insight into how the pandemic might be influencing shoppers.
The survey was commissioned by Xero Australia and undertaken by Pureprofile to analyse Australians’ shopping plans ahead of the Christmas season and their sentiment towards purchasing from small businesses for their gifting needs. In November 2020, Pureprofile conducted an online quantitative survey, interviewing more than 1000 consumers. The survey is nationally representative.
