Saving money has become a growing priority for households across Europe, as many respond to prolonged inflation and economic challenges by adjusting how they spend, save, and plan for the future. While the economic outlook is gradually stabilising, many people remain cautious, focusing on practical strategies to help them stay in control and build financial resilience.
To understand how individuals are adapting their spending habits, rethinking financial priorities, and making decisions about money management, Pureprofile surveyed 600 consumers across Spain and the Netherlands. The aim was to gain insight into current attitudes around personal finance and saving, uncover differences between countries, and highlight how people are reshaping their approach to financial wellbeing.
What emerges is a shared shift focused on intentional spending and saving money wisely. These results highlight the practical trade-offs consumers are making to stay financially healthy and how they’re actively reshaping what financial stability means in today’s world.
The infographic below represents key findings from our research:
Based on a Pureprofile survey of 600 people in Spain and the Netherlands, September 2025.
