The Six Nations Championship remains one of the most anticipated events in the rugby calendar, drawing millions of passionate fans across the UK and beyond. As the tournament unfolds, fan engagement is at an all-time high, with dedicated supporters tuning in, interacting on digital platforms, and proudly backing their teams. From watching matches live to sharing their excitement online, fans are more connected to the action than ever.

We surveyed 304 Six Nations fans from our UK panel to find out. Our latest insights reveal key fan behaviours – from viewing habits to merchandise trends and, of course, predictions for the ultimate winner.

</p><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /> <p><strong>Please include attribution to https://pureprofile.com with this graphic.</strong></p><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /> <p><a href=’https://www.pureprofile.com/infographic-six-nations-uncovering-the-fan-experience/’><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /> <img src=’https://www.pureprofile.com/wp-content/uploads/2025/04/Six-Nations-Infographic_blog.png’ alt=’Six Nations : Uncovering the fan experience<span data-mce-type=”bookmark” style=”display: inline-block; width: 0px; overflow: hidden; line-height: 0;” class=”mce_SELRES_start”></span>’ width=’560px’ border=’0′ /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />