Infographic: Data trust in Australia

Functional cookies: These cookies allow us to remember user’s site preferences and choices they make on the site.

Cookie	Duration	Description
UTGV2	5 months 27 days	Used to detect spam and improve the website security. (business.pureprofile.com, Pureprofile.com, pureprofile.com)
visitor_id512161	9 years 363 days	A unique visitor id and the unique identifier for an account. (Business.pureprofile.com, go.pureprofile.com)
visitor_id512161-hash	9 years 363 days	A unique hash of the visitor id cookie. (Business.pureprofile.com, go.pureprofile.com)

Performance and analytical cookies: These cookies allow us to recognise and count the number of visitors to our site and see how visitors use our site. These cookies help us improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

Cookie	Duration	Description
_asc	30 minutes	This cookie is used to keep track on user informations and reports it to Alexa analytics service. (pureprofile.com)
_auc	1 year	This is an Alexa Analytics cookie that is used to track user behavior. (pureprofile.com)
_dc_gtm_UA-68933149-1	1 minute	Set by Google Analytics and Google Tag Manager to identify site visitors. (business.pureprofile.com)
_ga	2 years	Registers a unique ID used to generate data on how the visitor uses the website. (business.pureprofile.com, pureprofile.com)
_ga_8VCG09GHT3	2 years	Set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. (pureprofile.com)
_gcl_au	2 months 28 days	Used by Google AdSense for advertising efficiency across the website. (pureprofile.com)
_gid	1 day	Used to distinguish unique users on our website. (business.pureprofile.com, pureprofile.com)
_pplcount	2 years	Pureprofile page counter. (pureprofile.com)
_ppllotame	3 days	Used by Lotame for interest based advertising and content personalisation. (pureprofile.com)
_pplvisit	30 minutes	Pureprofile page tag. (pureprofile.com)
_pplvisitor	2 years	Pureprofile page tag. (pureprofile.com)
SPSI	When the browsing session ends	Sets a unique ID for the browsing session. (business.pureprofile.com, Pureprofile.com, pureprofile.com)

Advertisement cookies: These cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customised ads.

Cookie	Duration	Description
_cc_id	8 months 26 days	A cookie from Lotame to track users across sites and develop a user profile for advertising. (pureprofile.com)
_fbp	3 months	This cookie is set by Facebook to display advertisements after visiting the website. (pureprofile.com)

Essential or strictly necessary cookies: These cookies are necessary for our website to function (e.g. securely logging into the site) and cannot be switched off in our systems. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

Cookie	Duration	Description
adOtr	When the browsing session ends	Used to detect spam and improve the website security. (business.pureprofile.com, Pureprofile.com, pureprofile.com)
PRLST	When the browsing session ends	Used to detect spam and improve the website security. (business.pureprofile.com, Pureprofile.com, pureprofile.com)
sp_lit	5 minutes	Used to detect spam and improve the website security. (business.pureprofile.com)
spcsrf	2 hours	Prevents cross site request forgery. This cookie is essential for website security. (business.pureprofile.com, Pureprofile.com, pureprofile.com)
SPSE	When the browsing session ends	Prevents cross site request forgery. This cookie is essential for website security (business.pureprofile.com, Pureprofile.com,  pureprofile.com)