Find out more about how we use the answers we collect from our members
For 25 years, Pureprofile has been at the forefront of understanding people – uncovering the stories, motivations, and shifts that shape the way we live,
Saving money has become a growing priority for households across Europe, as many respond to prolonged inflation and economic challenges by adjusting how they spend,
Thanksgiving and Black Friday shopping trends are once again shaping how Americans prepare for the holiday period, as consumers balance long-standing traditions with a growing
For basketball fans, March Madness is a time of rivalries, redemption, and unforgettable moments on the court. It transforms college basketball into a national obsession,
Discussions around gender equality take center stage every International Women’s Day, providing an opportunity to recognise advancements and highlight areas where change is still needed.
The Six Nations Championship remains one of the most anticipated events in the rugby calendar, drawing millions of passionate fans across the UK and beyond.
For basketball fans, March Madness is a time of rivalries, redemption, and unforgettable moments on the court. It transforms college basketball into a national obsession,
Valentine’s Day traditions vary widely across Australia and New Zealand. While some embrace romantic gestures, others see it as an unnecessary celebration. Our latest survey
Originally published: Mirage News, 19 May 2024 Today, the Australian Chiropractors Association (ACA) launched national Spinal Health Week (20 – 26 May 2024) with the
Whether seeking a loyal companion, a source of comfort, or a little extra happiness in their day, people choose pet ownership for a multitude of
Originally published: NZ Herald, 27 February 2024 Working from home has many documented benefits, from improving your concentration on tasks to cutting down your commute
Originally published: The Guardian, 16 January 2024 Electric vehicle charging sites will double in Australia again over the coming year, according to a new report,
Originally published: Cruise Passenger, 15 January 2024 Millennials and Gen Z passengers are driving the increased demand. Around 35 per cent of Australians under 35
Originally published: Scoop NZ, 11 April 2023 From doggy dental care to ill and injured Toms, this National Pet Day, Tower is delving into the data
Originally published: Kidspot, 22 November 2022 I’d only just taught him the numbers the day before… and one little extra trick I didn’t think he’d ever
Originally published: Mozo, 08 November 2022 It’s sale season, and the temptation to spend is growing! Black Friday is just around the corner, with all sorts
Originally published: Channel News, 02 November 2022 A new study of the financial habits and stressors of Australians has revealed that members of regional communities are
Originally published: Beauty Heaven, 07 October 2022 Being a teenager is a tough gig. Don’t get us wrong, that half-a-decade window in our life can be
Originally published: 7news.com.au, 05 October 2022 P platers and L platers report feeling under less pressure, so what about R plates to signify people returning to
Originally published: Daily Telegraph, 29 September 2022 Outdoor spaces are getting smaller and we’re opting for faux grass in a desperate quest for a low or
Originally published: Retail World Magazine, 06 September 2022 Australians’ love of heading out for breakfast is ingrained in our culture, yet new research from Australian Mushrooms
Originally published: Women Love Tech, 31 August 2022 Research has found we’re currently experiencing a scamdemic and in a new twist, scammers are targeting social media.
Originally published: Beer & Brewer, 19 July 2022 Brick Lane has revealed the findings of its research into the state of the no and low alcohol
Originally published: Eco Voice, 08 July 2022 Today ALDI Australia launches its annual 2021 Plastics and Packaging Progress Report, reviewing the supermarket’s progress to achieving its goal
Originally published: The Times, 20 June 2022 Worried about getting sick this winter? You’re not alone. In fact, new research reveals a majority of Australian parents
Originally published: The New Daily, 27 May 2022 Travel is calling. Whether it be a sunny escape or a cultural experience, Australians are ready to broaden
Originally published: Hospital Healthcare, 25 May 2022 In Australia, 77% have experienced dry eye symptoms1, yet many do not have a clear understanding of the signs,
Originally published: The Conversation, 16 May 2022 If a week is a long time in politics, three years is an eternity. Since the 2019 election,
Originally published: Medibank, 11 May 2022 As people in Australia emerge from the pandemic, many are still struggling to manage stress, with 42% citing no
Originally published: Farm Online, 12 April 2022 A SINGLE avocado variety has scored its own festival with the aim of boosting awareness and consumption this season.
Originally published: Insurance Business, 11 March 2022 After two years of closed borders, New Zealanders can freely travel overseas again in 2022. But COVID-19 has changed
Originally published: Scoop NZ, 09 March 2022 New research has exposed archaic perceptions still linger about the driving ability of New Zealand women, with 84%
Originally published: Women Love Tech, 09 March 2022 There I was at a place many of us find ourselves at many points during the week:
Originally published: The New Daily, 29 January 2022 It comes as no surprise that the top three things on our bucket list of goals in
Originally published: The Courier Mail, 24 January 2022 Australians have spoken, with new research revealing our preferred baked good serves as a major snub to
Originally published: Scoop, 11 October 2021 Young Kiwis are getting more information on personal finance from social media sites such as TikTok than they do
Originally published: Scoop, 11 October 2021 Research reveals two thirds of Kiwis have gut-related issues, most don’t recognise symptoms or seek help New research has
Originally published: Eco Voice, 27 September 2021 New research, from TOMRA Collection, has revealed that our childhood experiences play a significant role in shaping our views
Originally published: Elle Australia, 24 September 2021 Women are suffering in silence, and it needs to stop. Sunday 26th September is World Contraception Day, and while
Originally published: ABC News, 04 September 2021 Paralympians say Australia is getting better at talking about disabilities, but there’s more work to do, with many still
Originally published: Domain, 26 August 2021 Australians are spending far more time than usual at home during the pandemic and, as a result, many are worried
Originally published: Sydney Morning Herald, 17 August 2021 The pandemic has supercharged our grocery shopping bills. The Australian Bureau of Statistics has been tracking our grocery spend.
Originally published: Scoop, 12 August 2021 One in four Kiwi kids and adults are looking to start a new sport after watching the Tokyo 2020 Olympics.
Originally published: Canstar, 29 July 2021 New research reveals one in four Australians are considering staying in the workforce longer than planned, as the pandemic continues
Originally published: 7News, 15 June 2021 Winter is here. And so begins cold and flu season. The days are getting shorter, temperatures are vacillating and the
Originally published: The Hotel Conversation, 20 April 2021 FUJIFILM has teamed up with Park Hyatt Sydney to launch a luxury photography-focused suite for those seeking that
Originally published: Awol, 17 March 2021 Australia has plenty of bucket list items, some of them natural like Uluru, some of them man-made like the Sydney
It’s one of the biggest annual sporting events held in Australia, but this year things feel a little bit different at the Australian Open. With
Originally published: Credit.com, 11 February 2021 An eighth of Americans buy gifts for more than one romantic partner. Roses are red. Violets are blue. But when
Originally published: Food & Drink Business, 11 February 2021 More than forty per cent of Australians have changed their morning routine in the wake of COVID-19,
Originally published: The Educator, 25 January 2021 As Term 1 nears, a new national survey has revealed key insights from parents about their children’s schooling. School
Originally published: Caviar Feeling, 10 January 2021 Skin cancer is one of Australia’s most common cancers and it’s a bigger issue than many of us realise. According
Originally published: Medibank, 10 December 2020 New research reveals Australians have lost an estimated 131 million hours of dance since March 2020; compared to 324 million
Originally published: The National Tribune, 10 December 2020 It’s the summer for road trips, but new research from IAG’s NRMA Insurance business is warning of a
Originally published: Honey.nine.com.au, 11 December 2020 No matter how ‘glamorous’ it may be, every job has its dull moments; anyone who’s raided the snacks drawer
Originally published: Mozo, 10 December 2020 Xero, the global small business platform, today released new research which uncovers the different traits of Aussie shoppers ahead of
2020 was the year the world was put on hold – from travelling, to working, and even eating out at restaurants. However, after months of
It’s traditionally the most joyous time of the year; Christmas is all about spending time with loved ones, indulging in food and gifts and taking
Originally published: Top Reviews How do you feel about sharing your personal opinions and earning extra income for them? If this sounds great for you, perfect
Originally published: Mozo, 20 October 2020 New research shows Christmas this year will be unlike any other, with popular silly season activities like gifts shopping and
Originally published: Uber Newsroom, 12 October 2020 When we first launched Uber Pet in March this year, never did we think that pet ownership would skyrocket and become an
Originally published: Global News Canada, 07 October 2020 If there is one thing people agree on — it’s everyone else’s bad driving. When asked about
Originally published: Mirage News, 24 September 2020 The Australian Government is leaving shoppers in the dark when it comes to the pork products on our
Originally published: Savings.com.au, 26 August 2020 The coronavirus pandemic has left thousands of Australians out of work or with reduced incomes. But you can still
Originally published: Fresh NZ, 21 August 2020 The research sought to answer the question no one thought to ask: What are the weird and wonderful
Originally published: Yahoo! lifestyle, 07 August 2020 When Gold Coast mum Heidi gave birth to her second child, a daughter, a week and a half
Originally published: Kidspot, 27 July 2020 “All pregnant women should prepare themselves by having some knowledge about the procedure.” Did you know you had a choice
Australia’s tourism industry has endured a relentless start to 2020 in the wake of the bushfires and the Coronavirus pandemic. With domestic travel now on
Originally published: Bundaberg Now, 27 May 2020 Bundaberg Regional Council, QPS, QFES AND QAS are imploring Bundaberg region residents to demonstrate their commitment to saving lives
In the current global climate, consumers have had to reconsider large retail purchases, like buying a car, and the ongoing costs of maintenance. However, there
Throughout the Coronavirus pandemic businesses have had to adapt not only to restrictions on how they can operate, but also to shifting consumer sentiment. We
Companies across all industries have had to rethink their 2020 plans in light of the Coronavirus pandemic, in an effort to keep their customers informed
Mother’s Day will no doubt be slightly different this year, but it is more important than ever to show mum how much you love &
We’ve had to adapt to many different challenges during the Coronavirus pandemic, with a large percentage of people forced to rethink the way they deal
When the time comes for social distancing restrictions to ease, what new behaviours will people take into the ‘new normal’ at work and at play?
With so many changes thrust upon us in the past weeks and months, people are finding new ways to look after themselves both physically and
As the reality of Coronavirus continues to unfold, many of us are rethinking the way we’re living our lives. Being charitable and showing kindness to
Originally published: Motley Fool Australia, 25 March 2020 The coronavirus lockdown is causing a lot of suffering in human terms and it has also blocked off
Adhering to social distancing directives to slow the spread of Coronavirus is now the norm for all of us. As we adjust to life indoors
As we continue to adapt to a new way of living amid the rapid spread of COVID-19, the way we shop for both essential and
As the global population is facing an unprecedented health emergency, we’re all being asked to think carefully about the way we go about our normal
Originally published: Rescu, 04 March 2020 The results are in: Aussies lead the way when it comes to contentment in relationships, but they’re not feeling that
Originally published: Business News Australia, 04 March 2020 NGO World Animal Protection has called on KFC Australia to take note of a recent survey showing the
Originally published: Yahoo! news, 03 March 2020 A legally valid will ensures your wishes are clear about who should benefit from your estate after you die.
Originally published: Better Homes and Gardens, 28 February 2020 Moving out of home for the first time is a bittersweet moment. The parents are pleased to
Originally published: NSW Business Chamber Earlier this year, at the height of the bushfire crisis, we conducted a survey for the NSW Business Chamber that revealed
Originally published: The Advocate, 12 February 2020 More than half of couples fight and stress about money and nearly a third of people in relationships have
Originally published: Pet Product News, 11 February 2020 American households plan to spend about $751.3 million on gifts for their four-legged companions come Valentine’s Day, according
Originally published: Lawyers Weekly, 30 January 2020 Somehow, even in 2020, businesses are still struggling to overcome their addiction to paper. This needs to change, argues
Originally published: Herald Sun, 30 January 2020 Three out of 10 parents fear their kids won’t make friends at school and nearly half are worried they could be
Originally published: 10daily.com.au, 19 January 2020 A passionate young schoolboy has used his own struggles with anxiety to invent a soft toy that could help other
Originally published: Mortgage Business, 27 December 2019 A third of Australians are choosing travel over home ownership, with more than half of young adults saying they’d rather be
Originally published: The Age, 17 December 2019 A tourism industry survey of 2700 Australians has found that most would prefer a direct link from the city
Originally published: Better Homes and Gardens, 13 December 2019 Sprucing up the backyard, tending to the garden and watering indoor plants are time-honoured weekend activities that bring calm and peace
Originally published: Dailymail.co.uk, 13 November 2019 Do you have to drag your dog around the park rather than walk it? When your cat sees a mouse,
Originally published: Inside FMCG, 30 October 2019 Halloween is becoming an increasingly popular holiday with Australians, with consumers expected to spend an estimated $159 million on
Originally published: Better Home and Gardens, 24 October 2019 Pasta is one of the easiest dishes to whip up mid-week and feed a hungry, busy family. However,
Originally published: Yahoo! Finance, 23 October 2019 When it comes to saving money, millennials are often dubbed clueless. But, they’re busting the myth that they can’t
Recent news of the high-level exodus at Facebook’s Libra project has once again shone a light on the viability of the social networking giant’s planned
Originally published: Couriermail.com.au, 11 October 2019 The family fight over who gets to break the wish bone is sadly becoming a thing of the past, as
Originally published: Ellastist.com.au, 03 October 2019 If you feel like your life revolves around cooking and cleaning, you’re not alone. Being a parent is like being
Originally published: The Sydney Morning Herald, 10 September 2019 Amazon is challenging Bunnings’ hold on the lucrative gardening and outdoor market with the launch of a
Originally published: News.com.au, 9 September 2019 Many Australians are struggling to declutter their homes and are feeling stressed and weighed down by old and unused items.
Originally published: Daily Bulletin, 30 August 2019 As the debate around parental leave policy rages across Australia, new research reveals workers are calling for better support
Shop and you shall receive! In July 2019, we asked over 1,000 Pureprofile members about their views on buy now, pay later payment services (BNPL).
Originally published: Have a Go News, 15 August 2019 With the Australian Competition and Consumer Commission’s (ACCC) Scams Awareness Week already in full swing, older consumers
Originally published: News.com.au, 20 July 2019 They’ve been maligned for focusing on travel, fun and fashion ahead of serious savings, but a new study says Millennials
Originally published: Education HQ Australia, 25 June 2019 New research commissioned by AMP Bank has found that over a quarter of education workers have less than
Originally published: 7news.com.au, 10 July 2019 Australia could be the first country to eradicate cervical cancer by 2035 if fewer women were embarrassed to get potentially
Originally published: iTWire, 6 June 2019 amaysim says Aussies can get “giggy” with its newly enlarged plans, and at the keener pricing, you may well
It’s easy to forget that millennials aren’t teenagers anymore – with the majority already in established careers. The oldest millennials are now 37 and many
Originally published: Daily Bulletin, 21 May 2019 Young Aussies’ priorities in life are changing over time, with surprising new research from leading health comparison site comparethemarket.com.au
During April 2019, we asked our panel members about their voting preferences, perceptions of citizen influence on the Australian government, and their level of understanding
Originally published: Dailymail.co.uk, 11 May 2019 One in four Australians have had parcels stolen from outside their homes, according to new research. Package theft is becoming
Originally published: Body and Soul, 8 April 2019 If you’re a Millennial who is currently wondering why they’re still not able to afford that home loan,
In light of the Christchurch terror attack earlier this month, we asked more than 1000 Pureprofile members about their thoughts on the live video streaming
Originally published: New Idea, 22 March 2019 A decade or so ago just eating breakfast was enough, everyone got the message: ‘It’s the most important meal
Discover how Australians will celebrate St Valentine’s Day, this February 14th. From gift giving to dining out, a remarkable number of people are taking aim with
On January 26, the majority of Australians will once again take the opportunity to revel in everything they love about this sunburnt country. But a
‘Twas the night before Christmas, when all through the country not a creature was stirring – apart from Pureprofile, who wanted to find out more
Personal data breaches are proving to be a constant threat in the online space. Pureprofile spoke to 875 Australians to find out just how concerned
And they’re off and racing! Melbourne Cup fever has officially descended on the nation. On Tuesday November 6, all eyes will be firmly set on
This year, Black Friday is scheduled for November 23. It’s set to become one of the busiest shopping periods this side of the Boxing Day
With the Spring Racing Carnival in full swing, Pureprofile spoke to a panel of people to find out exactly how Australian’s are participating in the
