Thanksgiving and Black Friday shopping trends are once again shaping how Americans prepare for the holiday period, as consumers balance long-standing traditions with a growing focus on value. With Black Friday now firmly embedded as a major shopping event that sits alongside Thanksgiving, many people are planning their purchases around the long weekend, using the occasion to make the most of deals, pick up gifts, and stock up on seasonal essentials. This blend of tradition and well-timed shopping continues to influence how consumers plan and how they choose to participate.

To build a clearer picture of how these behaviours are playing out this year, we wanted to explore the attitudes behind both the celebrations and the shopping activity. Drawing on a nationally representative survey of 500 US adults, our research outlines key patterns, purchase priorities and the types of offers and incentives shaping their shopping intentions.

The infographic below represents key findings from our research:

</p><br /> <p><strong>Please include attribution to https://pureprofile.com with this graphic.</strong></p><br /> <p><a href=’https://pureprofile.com/thanksgiving-and-blackfriday-trends/’><br /><br /> <img src=’https://pureprofile.com/wp-content/uploads/2025/11/Pureprofile-Thanksgiving-infographic-US-728×1024-1.png’ alt=’Infographic – What’s driving Thanksgiving & Black Friday shopping in the US?’ width=’560px’ border=’0′ /></a><br /><br />