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25 consumer trends & takeaways in 2025

For 25 years, Pureprofile has been at the forefront of understanding people – uncovering the stories, motivations, and shifts that ...

Pink piggy bank next to a small model house on a table, symbolizing household savings and personal finance.

Saving money has become a growing priority for households across Europe, as many respond to prolonged inflation and economic challenges ...

Group of friends sharing a festive meal at a candlelit dinner table during a cozy Thanksgiving celebration, smiling and passing food.

Thanksgiving and Black Friday shopping trends are once again shaping how Americans prepare for the holiday period, as consumers balance ...

For basketball fans, March Madness is a time of rivalries, redemption, and unforgettable moments on the court. It transforms college ...

4 professional women happily smiling

Discussions around gender equality take center stage every International Women’s Day, providing an opportunity to recognise advancements and highlight areas ...

Football: 4 players down holding the white ball

The Six Nations Championship remains one of the most anticipated events in the rugby calendar, drawing millions of passionate fans ...

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