An eighth of Americans buy gifts for more than one romantic partner.
Roses are red. Violets are blue. But when did Valentine’s Day become a celebration for more than two? In 2021, 32.9 million Americans — or 12.89% of the adult population — plan to buy a Valentine’s Day gift for more than one romantic partner, according to a recent survey from Finder.com. That’s a drop of more than half when compared to 2020’s 26.77% of adults who planned to buy a gift for more than one romantic partner last year.
Finder’s data is based on an online survey of 1,800 US adults born between 1928 and 2002 commissioned by Finder and conducted by Pureprofile in September 2020.